We develop content by following a hybrid version of the Dick and Carey Model of Instructional Design and Rapid Prototyping Model. Each new learning opportunity begins at the analysis phase. Our users, learning environment, and content are analyzed by our team of instructional experts. Next, an instructional analysis is developed utilizing measurable objectives supported by subject-matter experts in each industry topic. From there, the content is designed using Gagne’s Nine Events of Instruction. As each course moves into the development phase, we consider core principles–such as the multimedia principle, the modality principle, the contiguity principle, and the coherence principle–along with ARCs motivation model and other engagement elements. As each element takes shape, we consult subject-matter experts and test the elements on users in a rapid prototyping manner. Instructional designers, graphic designers, animators, and subject-matter experts all work together in a collaborative environment to produce eLearning elements that are not only educational, but are also engaging.